Privacy policy

Privacy Policy Guestpark BV

Your privacy is important to us at Guestpark. We use your personal data solely to manage your account, deliver our products and services to you, and inform you about our products and services, provided you have given your consent. We place great value on the protection, security, and integrity of your personal data. This Privacy Policy explains what personal data we collect when you use our products and services, why we need this data, and how we use it.

Our Services

Guestpark provides a payment solution for parking on public roads or in parking garages. This Privacy Policy applies to these services and the related platforms.

What Personal Data is Collected?

We require certain personal data to provide you with the best possible parking experience and to inform you about our products and services. Some of this data is provided directly by you, for example, when you create an account or initiate a parking action via our mobile application. Additionally, we may receive certain data indirectly through your devices during interactions with our services (e.g., via cookies). This enables us to personalize and improve our products.

When you create an account, initiate a parking action, or otherwise use our services, we process the following data:

• First and last name
• Title (e.g., Mr./Mrs.)
• License plate number
• Email address
• Residential address
• Location data
• IP address
• Device ID
• Payment and billing information, including bank account numbers
• Login credentials for municipal registration systems
• Company name (if applicable)
• Company registration number (if applicable)

Third Parties

We also receive information from third parties with whom we collaborate. While our partners may vary, they typically include:

• Parking operators and garage administrators (e.g., municipalities, railroads, airports, hospitals, universities): These entities share data about your parking actions (e.g., license plate number, parking location, tariff, start and stop time) to facilitate your transactions.
• Parking equipment operators (e.g., parking meters or license plate recognition systems): These systems enable automated recognition and registration of your parking actions. Automated license plate recognition is only applicable if you have opted for this service.
• Employers using our services for their staff: If your employer uses our services, we may receive information such as your name, vehicle type, employee ID, mobile number, and license plate number to facilitate your account setup and enable your use of our services via your employer’s account.

Cookies and Related Technologies

When using our online services, we collect data via cookies, pixels, and similar technologies (e.g., web beacons, tags, and device identifiers). Cookies are text files placed on your device to gather standard internet log information and visitor behavior data. This data helps us analyze website traffic and generate statistical reports on online activities. We use this information to improve our content and services. Details about the use of cookies and the data collected are outlined in our Cookie Policy. You can manage your cookie preferences via your browser settings.

Device and Location

If you have activated this feature in your mobile and app settings, we collect location data to verify and process your parking actions. This data can also help you find your parked vehicle or notify you if you forget to end your parking session. You can adjust your preferences through your settings.

How Do We Use Your Personal Data?

We use your personal data solely for the purposes for which it was collected and, where applicable, to comply with legal obligations. Specifically, we use your data for the following purposes:

• Service Delivery: To provide the parking-related products and services of your choice, such as facilitating parking payments, processing parking transactions, and communicating your parking status with relevant authorities.
• Customer Support: To assist you in using our services, resolve product issues, correct inaccurate transactions, and provide other customer support.
• Communication: To send invoices, confirm your account, send parking reminders, resolve issues, and invite you to participate in customer satisfaction surveys.
• Marketing: To inform you via email or other electronic media about our products and services, or those of other companies, provided you have consented. You can unsubscribe from these communications at any time.
• Security and Dispute Resolution: To detect and prevent fraud, theft, and other misuse of our services, and to handle disputes, enforce agreements, and protect our rights or defend against third-party claims.
• Legal Obligations: To comply with legal requirements, such as record-keeping or responding to lawful requests (e.g., from law enforcement).
• Product Improvement: To enhance our products and services based on user behavior and search results.
• Maintenance and Incident Management: To resolve technical issues and perform internal operational processes (e.g., database migrations).
• General Business Operations: For purposes such as archiving, audits, insurance, and management reporting.

Who Do We Share Your Personal Data With?

We share your personal data with third parties such as municipalities, location administrators, service providers (e.g., hosting providers, customer service, and e-marketing), clients (e.g., employers or parking permit holders), and other partners, depending on your location and services used. We share your data:

• To execute our business operations and services, including processing parking transactions and payments, providing support, and communicating with you.
• To communicate parking statuses with relevant authorities (e.g., municipalities).
• With your explicit consent.
• In response to lawful requests from law enforcement.
• To enforce agreements and rights or defend against third-party claims.
• To ensure the security and integrity of our services.

Where is Your Personal Data Processed?

Your personal data is primarily stored in the European Union for hosting and maintenance purposes and processed at our headquarters in the Netherlands. If data is transferred outside the EU, we ensure adequate protection in compliance with the General Data Protection Regulation (GDPR).

How Long Do We Retain Your Personal Data?

We retain your personal data only as long as necessary for the purposes for which it was collected or as required by law.

• Accounts inactive for 18 months are marked as “inactive” but can be reactivated.
• Upon account termination, data is deleted promptly, except for data we are legally required to retain (e.g., invoices for seven years).

Access and Management of Your Personal Data

You can access and manage your personal data through your account. For additional requests, such as obtaining a copy of your data or restricting its processing, contact our Helpdesk via the web form. We will respond within seven days.

Legal Basis for Processing

We process your data under the following legal grounds:

• To fulfill our agreement with you.
• To pursue legitimate business interests, such as operational needs, direct marketing, fraud prevention, and network security.
• To comply with legal obligations, such as record-keeping or responding to lawful requests.
• With your explicit consent, where required.

You can withdraw your consent at any time, without affecting the lawfulness of prior processing.

Questions and Complaints

For questions about how we use your personal data, contact us via the web form or email our Data Protection Officer at it@lekkerparkeren.nl. If unresolved, you have the right to file a complaint with the Dutch Data Protection Authority.

Responsible Entity

LekkerParkeren is a brand of Guestpark BV, located at Peelstraat 31, 1079 RN Amsterdam, and registered with the Chamber of Commerce under number 72041439.

In some cases, we process data on behalf of third parties, such as municipalities or B2B clients.